Book First Press — $397
Pressed Fresh Collective · Entry Offering

First
Press.

Your marketing foundation — built in one session, delivered in 7–10 days. A career audit, a recorded strategy session, and everything you need to run campaigns with clarity.

$397
One-time · No retainer required
★ Introductory Price
  • Career audit + session prep
  • 60-min Campaign Strategy Session (recorded)
  • Session recording delivered within 24 hrs
  • Narrative Brief — 2–3 pages, branded PDF
  • 90-Day Marketing Arc Map — visual PDF
Delivered within 7–10 business days of session
Scheduled within 5–7 days of booking
What it is

Your foundation.
Before any campaign runs.

First Press is the strategy layer most independent artists skip — and the one that makes everything else more effective. Before a PR pitch, before a playlist campaign, before social ads: you need to know exactly what story you're telling, who it's for, and what you're building toward.

In one session with your PFC strategist, we audit your career, identify the gaps, clarify your narrative, and map the next 90 days. You walk away with a brief you can hand to any collaborator and a roadmap you can actually execute.

What's included

Four deliverables.

01 · Pre-Session
Career Audit
Before your session, your PFC strategist reviews your streaming data, social performance, press history, and brand consistency across platforms. This is internal prep to ensure you feel the difference in session quality.
02 · Live Session
60-Minute Campaign Strategy Session
A focused, recorded session with your PFC strategist. Together you'll define your artist narrative, identify your target audience, discuss upcoming releases, and set the direction for the next 90 days. Recorded and delivered within 24 hours.
03 · Deliverable
Narrative Brief
A 2–3 page PDF capturing your artist story, marketing angles, audience profile, and the key messages that should run through every campaign. Built to be shared with press contacts, playlist curators, collaborators, or any future team member.
04 · Deliverable
90-Day Marketing Arc Map
A visual PDF mapping the recommended campaign sequence for the next three months — what to run, when, and in what order. Designed around your actual release calendar and goals. Actionable from day one.
Optional Upgrade · 30-Day Window
What if I decide I want the partnership?
Book The Collective Partnership within 30 days of receiving your First Press deliverables and skip Month 1 entirely. Your foundation is done — you go straight to active campaign execution while a brand new retainer client is still in setup. Your $397 buys a head start, not a repeat.
Partner Tier
$800 /mo Month 1
↓ from $1,000
Full Collective
$1,600 /mo Month 1
↓ from $1,800
Book Your Session
First Press — $397
Complete the form below to book your session and receive your invoice. Sessions scheduled within 5–7 business days of booking.
Payments processed securely through HoneyBook
Before you book

Frequently asked.

Is this the same as a free strategy call?
No. A strategy call is 20–30 minutes and exploratory. First Press is 3–4 hours of team work, a 60-minute recorded session with your strategist, and two branded deliverables. It's a real engagement.
Do I have to sign up for the retainer afterward?
Not at all. Some artists take the brief and run it themselves. Others use it to decide whether to hire a team. First Press is complete as a standalone purchase.
What if I'm not ready to release anything yet?
First Press is actually ideal pre-release. The arc map is built around your actual release calendar — if your next release is 3 months out, we map around that and make sure you're set up before it drops.
How long until my session is scheduled?
Sessions are scheduled within 5–7 business days of booking. Deliverables are sent within 7–10 business days of your session. Rush timelines are not available for First Press.
What genre / career stage is this for?
Any genre, any stage. We've worked with artists who just dropped their debut single and artists with years of releases who needed to re-anchor their narrative. The process adapts.
If I upgrade to the retainer, do I redo Month 1?
No — you skip it entirely. First Press is Month 1 foundation work. Retainer clients who did First Press go straight to Month 2: active campaign execution. That head start is the point.