Cliffs + Caves
“Sunrise” Single Campaign Success
Full PressedFresh Collective Services
“Creating art with your child is a gift. The process changes as your relationship evolves, and it’s difficult at times but so rewarding.”
Artist Launch Strategy
Establish the Mother-daughter duo, Cliffs + Caves, with their single “Sunrise,” a Maggie-Rogers-esque blend of Americana and alternative pop, released on February 2023.
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Our goal was to build better awareness and increase Cliff + Caves’ fanbase as a mother-daughter duo through their honest and poetic voice with their single. Through our media partners, not only would we be able to land both minor and major placements for public relations, furthermore, the effort will gain traction for streaming.
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Cliffs + Caves unabashedly share their deeply personal and relatable stories through songs that resonate with listeners of all generations. Best known in their home state of Texas for their unique blend of Contemporary Americana music, the pair showcases musical ingenuity; hence, we targeted the regional and local media for a media blast around their single release, as well as national industry-based media.
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8 Pieces of Coverage
31 Thousand Readers Reached
601 Thousand Online Views
Distribution
A collaborative music distribution experience for Cliffs + Caves via FreshNoise Distro empowered the duo with additional resources to maximize their listeners. Our team pitched “Sunrise” to several influencer playlists, boosting streams to over 6,000 streams in the first month of release.
Public Relations
With our expertise in PR Strategy and Media Relations, Pressed PR created a fresh buzz for Cliffs + Caves return to the industry, as their last release was 3 years prior. Their tailored, comprehensive strategy targeted media in the Americana, Country, and Pop genres, and in their home state of Texas for a regional focus. This resulted in 8 pieces of coverage with over 601 Thousand Online Views, setting them up with media and fan awareness for their next release soon to follow.