How It Works
Whether you’re looking for a comprehensive approach to development and promotions or an á-la-carte package, the information below will give you valuable insight into how we structure our services so you know exactly what to expect from our team.
But First…
Why Work With Us?
As an indie artist, there are lots of elements to juggle to create a successful music career… Here are a few ways we can be helpful for your workflow:
ADDED SUPPORT
It goes without saying, managing a business as an artist is a full-time job and time can be the asset you run out of. We step alongside artists to provide added support to their team and pick up the extra tasks and burdens that they don’t have time for. This enables the artist to focus more on making music and less on the logistics of getting things done.
OUTSOURCING AREAS OF EXPERTISE
We’ve carefully curated the best-of-the-best in each area of the industry as partners so that we can provide artists with absolute top-tier service in every aspect. Each collective member is great at what they do, so you can continue to elevate your reputation in the industry and gain new fans.
One Point of Contact
With everything you have to juggle to create and promote your music, outsourcing different needs with different teams can become challenging. We provide an internal system that can easily be integrated into your workflow and give you one point of contact for the whole experience….keeping everything organized so nothing slips through the cracks.
Bespoke Strategies + Packages
The music industry isn’t “one-size-fits-all” and neither are our plans and packages. We work to create a custom approach for every client that ebbs and flows as their needs change.
Release Strategy + Prep
We ensure maximum impact with music releases by planning and executing them in advance, working to make sure the artist is confident in the digital strategy and that authentic fan engagement is taking place.
Ongoing Support
Inevitably, there will be times within an artist’s career that are naturally more quiet, with less to actively promote. We work alongside artists to ensure a sustainable, ongoing approach for engaging with fans, boosting online presence, and maintaining their brand visibility - even during the slow seasons.
Our Process…
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Discover
We listen to our client’s needs and discover how our team can best represent their music to target audiences, defining strategies that perfectly align with our client’s needs.
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Envision + Prep
We let our creative minds work together to craft a roadmap of promotional strategies that align with the client's goals to boost industry credibility, SEO, and other elements of growth. This part of the process is in collaboration with the client.
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Enforce
We put our brainstormed ideas and strategies into action.
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Celebrate Accomplishments
We deliver a comprehensive report at the end of every campaign to celebrate the success of reaching objectives and to recap the progress made with each client individually.
Á-La Carte Offers
A list of all service categories. Available as one-time packages, or stacked together for a custom approach.
Artist Development
Ideal for artists looking for a comprehensive, management-like experience.
White-Label Info
Information for labels and/or managers looking to white-label our services for their artist roster.
FAQ’s
Answers to the most commonly asked questions.
Did you know? You can build a music career without a label… Fully independently.
Á-La Carte Offers:
Click each service to learn more about what we do
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Utilize our in-house distribution platform FreshNoise Distro to get your music out in the world!
A personalized distribution experience for independent artists, FreshNoise Distro offers everything the big-box distributors (CD Baby, Distrokid, etc) offers, but with the added benefit of a personalized team to support the artist, additional playlist/streaming support, DSP promotional opportunities, and emerging marketing trends to maximize your music.
VEVO and Apple Music Video Distribution also included.
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Our branding team works closely with each artist to capture their style and unique personality in a visual brand that best represents their music and story and marks the artist’s unique space in the industry.
Visual assets include:
-brand suites
-logos
-websites
-EPKs
-cover art
-merch
-mood boards
-vinyl/CD/cassette design
-and more
Benefits:
-Better communication with your audience
-Professional representation in the industry
-Cohesive branding across all platforms
-Useful for booking gigs and representing you to labels/other opportunities
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Meet your professional hype team.
With our origins in PR (Pressed PR), we specialize in creating comprehensive strategies that provide an effective way to build buzz around independent artists in the music industry through targeted media placements.
Benefits of PR:
-Increased brand awareness
-Industry credibility
-Fan/audience growth
-High quality inbound web traffic
-“Evergreen” content (always there)
-Increased SEO rankings
-Showcasing your music on a variety of taste-making platforms
PR is more than just publicity - it’s the essence of brand-building.
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A range of digital marketing campaigns for every budget, meant to maximize your releases and drive fan engagement to various platforms. We do way more than just hitting the 'boost' button. Every campaign uses strategic implementation and advanced audience building expertise.
Digital Marketing works really well in tandem with some of our other services, to amplify your release and maximize fan conversion across platforms with a higher save rate and follow rate compared to playlisting and streaming campaigns alone.
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Add an extra boost to your release and garner organic streams with targeted playlist campaigns to increase traffic to your streaming platforms.
We offer access to legitimate, high-quality listeners so you can trust that your music career is not at risk of being jeopardized. Through our playlist vetting procedure, we eschew low-quality traffic or other types of risky and unethical practices. This ensures getting your music on only LEGITIMATE playlists that could grow your fanbase.
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Social media presence is a core component of any brand. Our services aim to help creatives take control of their social media in a way that helps them create trust from their audience and grow their followers. With clear, focused strategies to educate you on how to optimize your social media platforms for maximum reach, we offer everything from consultations, content creation, and social media strategies, to all-inclusive packages where we take the stress away by doing everything for you in-house.
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Our radio packages are entry-level… we are not radio promoters. We provide an opportunity for artists to explore their potential and ensure there is interest in their music for radio play in a cost-effective manner before spending thousands of dollars on a promoter.
s rWe provide full-service delivery of your music to programmers and DJs in your genre across the country for radio-play consideration. Full service delivery includes a customized pitch and two follow ups to the list of your choice and a promotional package consisting of the album art, music (WAV), bio, any press links or photos, social media links, and tour dates and music videos, if applicable. Clients receive a report at the end of the campaign including clicks, streams, and download stats.
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Pre-promotional strategies, day of show coverage, regional interviews and features, studio sessions, calendar listings, things to do features, reviews, ticket giveaways, and more — we provide all the support for your tour needs.
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Ideal for labels and/or managers looking to outsource their workload, but keep deliverables and client relations “in-house” under their brand.
Distribution, Public Relations, and Social Media are offered services.
Holistic Artist Development
At the core of our company, our goal is to assist artists with a comprehensive, strategic approach to expanding an artist’s presence in the industry so artists can make music on their own terms.
Built to meet artist’s needs.
In our Artist Development Retainers we go beyond concentrating on individual tactics. Instead, we adopt a full view perspective, examining how each element in your marketing strategy works together. This all-encompassing approach guarantees that our strategies are thorough and able to keep up with the constant changes in the digital environment. From your brand's voice to its online presence, what proves effective today isn’t guaranteed effective tomorrow. Our strategies flexibly prioritize adaptability as market dynamics shift to ensure your brand stays impactful and ahead of emerging trends and showcases seamless harmony across all components.
What’s Included:
Ongoing strategy planning with artists that ebbs and flows as needs/opportunities change
Encompasses ALL services of PressedFresh Collective on an as needed/ongoing basis
Maximize budgets
A sustainable, ongoing approach for engaging with fans, boosting online presence, and maintaining their brand visibility
Maximum impact with music releases
Ongoing digital strategy for authentic fan engagement
Focus more on making music and less on the logistics of getting things done
Scope and pricing is customized per client
Free Access to our Keep It Indie Membership Platform
White-Label Info
Ideal for labels and/or managers looking to outsource their workload, but keep deliverables and client relations under their brand.
All services are available for white-labeling, but key benefits include:
Release via your own custom label name (Distribution)
Designate royalty splits for distributing releases (Distribution)
Custom, branded newsroom for press releases (PR)
Customized, branded reports (all services)
FAQs
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In short, we aren't a label! Just a passionate team who is able to provide artists with most of the same services a label does... but without signing any rights to your music over. You keep 100% control of your music, collaborate with us on the promotional strategies put in place, and stay in complete control of your brand as an artist. We simply provide the support and expertise you need to get it all done.
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Depending on the promotional elements used in your campaign it will take anywhere from 2 weeks to 2 months to see results.
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We aim to review and reply to all submissions within one business day. If you inquire over a weekend, please allow for extra time as our team doesn't work on Saturday and Sundays.
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Yes, you can choose to end your contract at any time but may or may not receive a refund depending on how much work has already taken place. We aim to work fairly with every artist, so each situation will be considered uniquely and will be based on the services contracted, length of time passed, and amount of work that was accomplished by our team.
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Feel free to reach out to us at support@pressedfreshcollective.com with your questions or concerns.